Hockey Canada has announced a three-year partnership with Sleeman Breweries, uniting two of Canada’s most celebrated brands through the 2027-28 season.

As an international marketing partner of Hockey Canada, Sleeman will have visibility at International Ice Hockey Federation events as well as all national tournaments hosted by Hockey Canada. 

“Partnering with Sleeman Breweries is an incredible opportunity to collaborate with one of our country’s most trusted brands and we know their team shares the same passion for our National Winter Sport as the millions of Canadians who engage with it each year,” said Dean McIntosh, senior vice-president of revenue, fan experience and community impact for Hockey Canada. “We’re excited about the opportunities we’ll have to work with the Sleeman team moving forward and celebrating hockey in Canada together for years to come.”

Founded in 1834 and proudly based in Guelph, Ontario, Sleeman Breweries is the third-largest brewer in Canada and is known for its legacy of craftsmanship. Sleeman’s beer portfolio includes Sleeman Original Canadian Lager, Sleeman Clear 2.0 Light Lager, Sleeman Honey Brown Lager, and Sleeman’s Zero+ Non-alcoholic Lager. 

“We are thrilled to be announcing our partnership with Hockey Canada, a collaboration that furthers our legacy of bringing Canadians together,” said Dana Brochu, Vice President of Marketing, Sleeman Breweries. “As a proudly Canadian-founded brewery, Sleeman wholeheartedly believes that hockey culture is essential for families and fans across the country, and we look forward to strengthening it together.”